In 2018 I was tasked with updating the Adobe MAX Conference logo on a two-day timeline. The redesign maintains the spirit of the original while creating harmony among letterforms. It is also highly flexible and has since been used in a vast array of implementations from event graphics to world-class animations.
Role: Graphic design
Creative Direction: Kashka Pregowska-Czerw, John Caponi, AJ Joseph
Creative Direction: Kashka Pregowska-Czerw, John Caponi, AJ Joseph
Using the logo as a base, creative expressions are developed by the Adobe Studio team in collaboration with global artists, then applied to the website, advertising, large format signage at the conference, splash animations, and more.
2018 expression by Yo Az
Featured artist: Melissa So
Onsite signage
Featured artist: Omar Aqil
Keynote graphics
Collaborators
Creative Direction:Creative Direction: Kashka Pregowska-Czerw, John Caponi, AJ Joseph
Implementation: Kashka Pregowska-Czerw, Nicolle Rodriguez, Steven Schmidt, Steve Ogden, and team
Expression: Yo Az, Omar Aqil, Melissa So
Implementation: Kashka Pregowska-Czerw, Nicolle Rodriguez, Steven Schmidt, Steve Ogden, and team
Expression: Yo Az, Omar Aqil, Melissa So