Make it Now is a series of one-minute videos featuring polished, trend-based how-to’s. The videos in this series have enjoyed millions of views and continue to be Adobe’s highest performing content on the channel.
As my role on Studio expanded, I moved from designing assets to training and art directing internal designers, and ultimately onboarded an external agency that drove creative through 2021.
Purpose:
Fill a content need for short, standalone tutorials
Foster active use of Creative Cloud
Capitalize on visual design trends
Increase Adobe brand presence on YouTube
Role: Art direction, graphic design,
instructional design, storyboarding
Adobe Team: Engagement Design
Motion Design: Skycar Creative, Very True Story, Rauxa.
instructional design, storyboarding
Adobe Team: Engagement Design
Motion Design: Skycar Creative, Very True Story, Rauxa.
I was responsible for creating compelling tutorial assets, both from scratch and leveraging Adobe Stock in a greater composition, that exposed key app features.
Our amazing motion graphics partners brought the assets and storyboards to life in video.
Each video is accompanied by a step-by-step tutorial on Adobe.com, practice files, and teasers in several formats that were used to promote the content on social platforms.
Collaborators
CD: Laura Kersell
Design: Erica Larson, Kendall Plant, Kathleen Martin, Lidia Lukianova, Gail Blumberg
Writing: Maile Valentine, Peter Chase, Stefan Gruenwedel
Motion: Skycar Creative, Very True Story, Rauxa, Ben Watkins
Design: Erica Larson, Kendall Plant, Kathleen Martin, Lidia Lukianova, Gail Blumberg
Writing: Maile Valentine, Peter Chase, Stefan Gruenwedel
Motion: Skycar Creative, Very True Story, Rauxa, Ben Watkins